psychological pricing

英 [ˌsaɪkəˈlɒdʒɪkl ˈpraɪsɪŋ]

美 [ˌsaɪkəˈlɑːdʒɪkl ˈpraɪsɪŋ]

心理定价法

In recent twenty years, there have been some psychological pricing tactics commonly used by the native enterprises, which include odd pricing, prestige pricing and touting pricing, etc.
我国企业在近20年中常用的一些心理定价策略有：尾数定价法、声望定价法、招徕定价法等。
Psychological pricing tactics is that enterprises induce the purchase of customers in order to enlarge their own sales volume according to customer's purchasing psychology.
心理定价策略是指企业根据消费者的购买心理，诱导消费者的购买来扩大市场销售量的一种定价策略。
Pricing strategy adopted by the infiltration of a pricing strategy, differential pricing strategy and psychological pricing strategy.
所采用的定价策略有渗透定价策略、差别定价策略和心理定价策略。
However, due to differences in factors, such as the financial market condition, cultural traditions and consumer psychological, our MBS pricing can not copy the foreign pricing model.
然而，由于金融市场环境、文化传统、居民消费心理等因素的差异，我国MBS定价不能照搬国外的定价模型。
According to different product Price strategy adopts the permeability or psychological pricing strategies; For channels, strengthening the network sale is necessary.
价格策略上针对不同产品采取渗透或心理定价策略，渠道上加强网络销售；促销方式上强调质而非量。